One of the leading retail companies of athletic shoes and apparel is Foot Locker Inc (NYSE:FL). The stock has been selling off since late April 2017. At that time, the stock traded as high as $77.86 a share. Today, the sports apparel retailer is trading at $55.35 a share. FL stock also tumbled by about 15.0 percent after reporting earnings on May 19th, 2017. The stock has been steadily declining since that earnings release.
Traders and investors should now watch the $50.00 to $51.00 area for the next major support level. This is a solid double bottom chart level from June 2016. Often, prior support levels from the past will also be support by the institutional money when retested. This is a chart level where traders should look for a bounce in the stock.