Shares of Johnson & Johnson (NYSE:JNJ) have risen sharply in 2017. The maker of band-aids and other household products is up 23.5% this year. Using a technique called a measured move, I have calculated the maximum upside in Johnson & Johnson. This is the spot where every investor should short it for an easy-money swing trade profit as it falls. To calculate this, you simply take the first move up which is $28, then add it to the beginning of the second move. Each move should be a total of $28.00, thus putting the maximum upside at $139.00. This is where every smart investor will short it. The target on the swing trade short is $130.00, likely hit within weeks of the maximum upside $139.00 level. Please note the chart below for a visual representation of the measured move.
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