Since early June most of the leading food processing stocks have fallen off a cliff. Traders should take note that Smucker JM Co (NYSE:SJM) topped out long before that, peaking in August 2016 at $157.30 a share. Since that pivot top in the stock the shares have tumbled lower by $42.00. Today, SJM stock is trading at $114.95 a share. Many traders may think the stock is now on sale, but that is not the case just yet. There is still lower prices ahead before this stock reaches its institutional buy point.
Traders and investors should watch the $109.00 level for major chart support. This is an area where the stock price should be defended by the institutional traders. In fact, this was a major chart support level in July 2015 and it should be supported again when retested. This area is a support level where I will be looking to buy SJM stock.